Gillette advertising marketing case study

Mach3 promised "the closest shave ever in fewer strokes - with less irritation". Traditionally, Gillette relied on extensive research and development to create a single product for global distribution. Designing a safety comb tackles the problem of frequent cuts, especially for men who are not daily shavers and deal with longer hair.

See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. In this way, Gillette shifted from a market-driven to a market-driving approach.

Lastly, it requires good execution. Like Gillette can aggressively promote its products in markets like Bangladesh, Sri Lanka, and other state like Orissa etc.

Sharp focus

With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly — but Gillette has done it, and done it very well.

But someone had to understand local nuance — like Indian men in smaller towns sit on a floor with a cup and shave; and affordability was an issue.

The new handle has a better grip, making the experience easier and safer.


I never want to lose that feeling. In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message.

A recurrent mistake that multinationals make is to push global brands in a one-sizefits-all strategy. Market Segmentation of Gillette Based upon the economic factors that is pricing and demand the Indian Market can be divided into three segments and the major factors influence them are importance of attributes, price sensitivity and influence on customers due to additional features and point of purchase decision makers.

Therefore, there ought to be differences in local needs that are substantial enough to warrant the change. This makes sense with several caveats. I am not surprised today two out of three razors sold in India are accounted by Guard.

Local manufacturing enabled Gillette to lower its cost structure and maintain low prices. But successfully capturing this growth is easier said than done.

The packing has to be eco friendly and should minimise the use of paper based pulp because it will result in cutting of trees. When the strip turns white, you should think about changing it for a smoother ride. For two months, various media channels picked up on the campaign and ran interviews, discussions, editorials and news stories, which triggered popular interest.

Gillette Advertising Case Study: Best Tactics to Brand a Product Line

Guard uses disposable cartridges which makes it not exactly an environmentally-friendly product.Gillette Advertising Marketing Case Study Essay - Gillette is an American company founded by King Camp Gillette.

It was founded on and until it did not have any serious competition. For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we’ve come upon the secret.

When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. With the help of this case study we will analyse the challenges faced by Gillette while marketing the razors to the international customers in India, which is completely a ‘foreign market’ for the organisation.

We have done an in-depth and extensive environmental analysis of the selected country market that is India to develop an. Gillette Case Study Words | 7 Pages Executive Summary Gillette is a world known multinational company in shaving products market and holds more than. View Gillette Advertising Marketing Case Study - Building Male Confidence _ Communications from MBA A at McMaster University.

11/5/ But not in the start of the company as it is shown in this case study that Gillette’s success. (e) Other Positioning Possibilities for Gillette: Other positioning possibilities for Gillette is advertising and marketing. shaving gels.1/5(1).

Gillette advertising marketing case study
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