Media are so influential and powerful that people instantly believe what they hear or watch on media. Mass media is a powerful tool that has an immense influence on our society. Television today, with its numerous channels in varied languages, serves to dish up entertainment to almost everybody.
They also form consciousness and public opinions in different problems and issues. The media also helps to disseminate and interpret information. With the television and radio having reached to the interiors, mass media in India today enjoys extensive coverage.
It helps sell goods and services through commercials and sponsorships. Present age is called the age of information. These tools involve exchange of opinions, and public involvement.
Other than this mass media also works to scrutinize and observe the surrounding by giving us information in the form of news about the goings-on in society. The means of communicating news and information is termed as mass media.
Newspapers, television, radio all cater to mass audience and as such must accommodate the taste of the masses which might not be very refined or sophisticated. The latest news updates keep the masses posted about the happenings in not just their own land but around the world as well.
For many it is a momentary transportation from their sad ordinary lives in to the dream world of designer clothes and flashy cars. Mass media is classified in two categories.
They are centered on the idea of mass production and mass distribution. Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers.
Beauty is natural and it is individual. Considering the far-reaching influence, concerned authorities should use them for the greater benefit of mankind. And it is the most influential source of various news, views, ideas and opinion. Media focus on various social evils, political or economic crisis and guide people through them.
Today right to information is recognized as one of of the fundamental rights of people and media ensure this right.
For example weather forecasts allow farmers to plan ahead. This results in mass media often showcasing and promulgating popular culture. But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can causes great harm, anarchy and confusion in society and in state.
Mass media remains the undisputed king in reaching out to the masses.
Media keeps us dated about what is happening around the world. Media do not simply provide people with information, news and ideas but also raise various issue on socio-econo-political matters. Whether by means of a serial that subtlety passes on the message of the good triumphing over the evil or by a news relay that shows the nabbing of a terrorist, the media manages to put the message across.
The media remains unparalleled in its services as a mode of entertainment. The images we see in magazines, newspapers, on TV and the Internet show that in order to be successful and appreciated women need to be thin, beautiful and sexually appealing, men - strictly heterosexual, physically strong, masculine and dominant.
I think that media destroys the image of real beauty by imposing false conceptions and negative stereotypes on the masses.
Apparently, intelligence, personal qualities honesty, kindness, generosity, politeness and inner beauty are no longer the fashion. Media creates unrealistic standards for both genders to adhere. It imposes gender stereotypes, values we should have, dictates how we should look and act.
If the power of media is used positively it can do good to society and a country. With the advancement of digital technology, mass media have become a powerful. The media also helps to keep the fabric of our social heritage intact by organizing various programs that showcase our customs, our myths, and our progress as a civilization.The Power of the Media in Politics Essay Words | 7 Pages.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television are able to use their own judgment when reporting current events. Mass Media Influence In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.
The Power of the Media In Susan Douglas's essay "Narcissism as Liberation", she covers the topic of the power of media on American culture.
Douglas approaches this topic in a way which grabs her audience's attention quickly. She discusses an advertisement in the first paragraph of her essay. Essay on Mass Media. Article shared by. All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media.
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