Press agentry

James E. Grunig

PR played a role. The 2-way symmetrical model casts public relations in the role of mediator versus persuader.

press agentry

The press agent invests no time in research and even less in the discussion of ethics. It should be standard business practice.

I mean, how else do Press agentry explain Paris Hilton? The aim is behavior manipulation. It seems so, since the PR professional must represent the interests of ALL parties while being paid by only one.

For example, can we represent the interests of loyal employee groups while our shareholders demand layoffs in favor of low-cost offshore suppliers?

They planned for sustainability before it became a buzz word for the green movement. You probably bought his book. Press agentry is alive and well in the entertainment business to this day. The post World War II rise in consumer products created a need for targeted, scientific marketing.

They tell the story and hope someone is paying attention. But someone has to try. Barnum was a master of the art form, weaving fantasy and half-truths into his messages.

The Press Agentry Press agentry. Some even showed a sense of ethics and social responsibility — a desire to act in the public interest although it cut into dividends or executive bonuses.

Both comments and pings are currently closed.

press agent

I see a lot of this model in higher education, including at my own university. You can follow any responses to this entry through the RSS 2. Uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public s.

A handy website at the U of Florida describes it this way: Related This entry was posted on Sunday, August 10th, at 9: The 2-way symmetrical model. One-way communication is the focus of the public information model. With roots in the 19th century, press agents worked to influence public opinion by creating news.

Press releases, brochures, even static Web content, are tools used by these information dispensers. Can we realistically serve multiple stakeholders whose needs conflict?

Press agent

The Public Information Model. The 4 Models helped me see the potential of public relations and, in part, inspired me to open my own shop so I could get beyond marketing and do some serious PR.

For me, the 4 Models became more than a teaching tool. Though I lost track of my copy long ago never loan textbooks to students — neverone element of that book influenced how I taught and practiced PR for the past 23 years.

To be successful in business — one of my old bosses used to say — ALL parties must benefit — not just customers and investors. Somewhere in the early 20th century enlightened PR types shifted toward truth and accuracy in communication, but they did little more than distribute information.

Under the 2-way asymmetrical model, practitioners used research to get inside the heads of consumers and to help fashion the sell messages. While asymmetrical communication is two way, the goal is anything but balanced. But the move away from pseudo events and half-truths was a significant shift toward more ethical practices.


Under that model, PR pros listen to the concerns of both clients and key publics and help them adapt to one another. Can public relations move American business toward a more balanced business model and a more ethical one?Synonyms for press-agentry at with free online thesaurus, antonyms, and definitions.

Find descriptive alternatives for press-agentry. Press agentry model was the earliest PR model. It comes out in the late 19th century Grunig Hunt, The heyday of this model from to and.

Definition of press agentry - The practice, activity, or institution of being a press agent. Press agentry is the practice of attracting the attention of the press through technique that manufactures news.

Methods associated with press agentry include staged events, publicity stunts, faux rallies or gatherings, spinning, and hype. A press agent, or flack, is a professional publicist who acts on behalf of his or her client on all matters involving public relations.

Press agents are typically employed by public personalities and organizations such as performers and businesses. James E. Grunig (born April 18, ) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland.

Press agentry/publicity One-way communication Uses persuasion and manipulation to influence audiences to behave as the organization desires.

Press agentry
Rated 4/5 based on 6 review